Module 01 · Assessment
How compelling is your company to the people you want to hire? Rate each statement from 1 (very weak / unclear) to 5 (exceptional) to reveal where your talent brand is strong and where it needs work.
Your Talent Brand Score
Rate every statement to reveal your score.
12 statements to rate.
Four-Pillar Comparison
Diagnostics
Complete the audit to see targeted suggestions for your weakest pillars.
Would an exceptional candidate be excited by the people they'll work with?
We can clearly explain why our founders are uniquely suited to build this company.
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We can demonstrate the quality and credibility of the existing team.
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Candidates can easily understand who they'll work with and what they can learn from them.
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Is the actual work compelling?
We can clearly explain the interesting problems and challenges candidates will work on.
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We can show why these problems are difficult, important or technically interesting.
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Candidates can understand the ownership, impact and scope they would personally have.
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Does the company give candidates something worth joining?
We have a clear and compelling explanation of why the company exists.
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Candidates can understand where the company is going and why it could become important.
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Our company story feels specific and authentic, rather than generic startup language.
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Is the upside worth taking the risk?
Our compensation is competitive for the candidates we're targeting.
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We can clearly explain the potential value and mechanics of equity / ownership.
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Candidates have compelling opportunities for career growth, responsibility and future upside.
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0 of 12 rated
Your Talent Brand Score
Rate every statement to reveal your score.
12 statements to rate.
Four-Pillar Comparison
Diagnostics
Complete the audit to see targeted suggestions for your weakest pillars.
Tip: The strongest early-stage companies win candidates on the quality of the team, the challenge and the story before they win on cash. Use this audit to find the one or two pillars that will move the needle fastest.