Module 06 · Sales in Talent Acquisition
Recruitment Sales & Discovery Questions
A master list of questions for every stage of the candidate journey — from first discovery call to counter-offer defence. Use it alongside the Sales Checklist: the checklist tracks what you need to know, this list gives you the questions to ask to find out.
01
Opening & Rapport
Warm the conversation up and set a collaborative tone before you start qualifying.
- Thanks for taking the time — how’s your week going?
- What made you open to a conversation with us?
- Before we dive in — is there anything specific you wanted to get out of this call?
- How much do you already know about us and what we do?
02
Current Situation & Pain Points
Understand where they are now and what’s pushing them to look. Push and pull factors drive every decision later.
- Walk me through your current role — what does a typical week look like?
- What are the pain points at your current employer?
- What’s changed recently that’s made you open to moving?
- If you could change one thing about your current job, what would it be?
- What do you like about where you are now? What would you want to keep in your next role?
- Is there anything that could realistically fix the situation where you are?
- How long have you been thinking about making a move?
03
Motivations & Priorities
Get to the real reasons they’d move — not the polite ones.
- What are you optimizing for in your next role?
- What’s most important to you in your next move — and what’s second?
- What would your ideal role look like day to day?
- What kind of problems do you want to be working on?
- What kind of team environment do you thrive in?
- What would make you turn down an offer, even if the money was right?
- Rank these for me: compensation, growth, mission, flexibility, team, tech.
- Are there any other factors important to you that we haven’t covered?
04
Long-Term Goals & Ambition
Check alignment between where they want to go and what you can offer.
- Where do you want to be in 2–3 years?
- What does progression look like for you — management, deep IC, founding your own thing?
- What skills do you want to develop next?
- What’s the most ambitious thing you want to achieve in your career?
- Is there anything about an early-stage environment that worries you?
- What would need to be true about a company for you to commit for the long term?
05
Job Search Situation & Competing Processes
Know exactly what you’re competing against — processes, offers and timelines.
- How active is your search right now — passive, or interviewing elsewhere?
- What other companies or processes are you in at the moment?
- What stage are those at — first calls, finals, offers?
- Are you holding any offers right now?
- How do those opportunities compare to this one?
- If you received two offers at the same time, how would you decide between them?
- Have you applied anywhere else that hasn’t come back to you yet?
- Is there a dream company you’re waiting on?
06
Timeline & Decision-Making
Pin down when they’ll decide and who’s involved in the decision.
- What’s your timeline for making a decision?
- What’s your notice period?
- When would you ideally want to start a new role?
- What’s your process for making a decision like this? What steps do you go through?
- Who else is involved in this decision — partner, family, anyone else?
- Are the important people in your life onboard with a potential move?
- Would relocation, remote or hybrid working affect your decision?
- Is there anything that could delay or accelerate your timeline?
07
Compensation & Package
Surface expectations early and honestly — no surprises at offer stage.
- What are your compensation expectations?
- What are you earning currently — base, bonus and equity?
- How did you arrive at that number?
- Is there any flexibility on that figure for the right opportunity?
- How do you weigh base salary versus equity?
- What does equity mean to you — how do you think about its value?
- Are there benefits that really matter to you — healthcare, pension, parental leave?
- Is there a number below which you simply wouldn’t move?
- Are there any unvested shares, bonuses or sign-on amounts you’d be walking away from?
08
Role Understanding & Fit
Confirm they genuinely understand and want this role — not just any new job.
- Based on what you know so far, how do you see yourself contributing here?
- What excites you most about this role specifically?
- What concerns or hesitations do you have about the role or the company?
- Do you fully understand the responsibilities, growth plans and expectations?
- Is there anything about the role that’s unclear or that you’d like more detail on?
- Who else on the team would you like to meet before making a decision?
- What information could I give you that would help you feel confident?
09
Concerns & Objection Handling
Discovery doesn’t stop after the first call — keep probing throughout the process.
- What’s your biggest hesitation about this opportunity?
- Has anything changed in your situation since we last spoke?
- Is there anything worrying you that you haven’t mentioned yet?
- What would stop you from accepting an offer from us?
- Is there anything we could be flexible on that would address that concern?
- What questions have you been asked elsewhere that I haven’t asked you?
- If you were to decline, what do you think the most likely reason would be?
10
Trial Close & Commitment Testing
Test commitment before you ever put an offer on the table.
- Suppose we could meet the conditions we’ve discussed — would you accept?
- On a scale of 1–10, how likely are you to accept if we offer what we’ve discussed?
- What would get you to a 10?
- If we made you an offer this week, what would you do?
- Would you be prepared to drop your other processes if we met these terms?
- Can you give me your word that if we meet the conditions discussed, you’ll resign and start on the agreed date?
- Is your decision contingent on anything happening elsewhere?
- What’s left to figure out before you’d be ready to say yes?
11
Offer Stage
Confirm the exact terms and get the verbal yes before the written offer goes out.
- Before we put this in writing — base, bonus and equity as discussed — do you accept?
- Is there anything in this offer you’d want changed?
- Are we competitive against the other options you’re considering?
- When can you verbally commit? I’ll have the written offer to you within 24 hours.
- Are you waiting on any other offer before deciding?
- What start date works for you?
- Is there anyone you need to speak to before signing?
12
Counter-Offer Preparation
Most counter-offers arrive between resignation and start date. Prepare them now.
- When you hand in your notice, do you expect a counter-offer?
- What’s the norm at your company — do they typically counter?
- What would you do if they matched or beat our offer?
- Is there really anything your current employer could offer that would solve the reasons you’re leaving?
- Have you been counter-offered before? What happened?
- How will you handle the resignation conversation? Have you thought about what you’ll say?
- What will you tell them if they ask what it would take to keep you?
13
Post-Offer & Pre-Start
The deal isn’t done at signature — keep selling until day one.
- How are you feeling about everything now it’s signed?
- How did the resignation go? How did they react?
- Would you like to meet the team socially before you start — dinner, drinks, an event?
- Is there anything you’d like to read or learn before day one?
- Any concerns creeping in now it’s real?
- What can we do to make your first week great?
How to use this list
- Don’t interrogate — pick the questions that fit the conversation and let it flow.
- Discovery is continuous: revisit motivations, timeline and competing processes at every stage.
- Always trial close before offering. If they’re not at 10/10, go back to discovery.
- Record answers in your Candidate Database so nothing is forgotten between calls.
- Pair with the Sales Checklist to confirm you’ve covered every topic before the offer goes out.
