Module 02 · Worksheet
Role Design / Role Market Fit
Design a role that solves your company’s needs and excites top candidates. Role-market fit means your opportunity is as compelling to great talent as your product is to customers.
1. Mission of the Role
Why does this role exist? What problem does it solve for the company?
2. What’s In It for the Candidate?
Flip perspective — why should a top candidate care about this opportunity?
3. Unique Selling Points
What makes this role genuinely different from the alternatives?
4. Must-Haves vs Nice-to-Haves
Stay realistic. Candidates don’t buy “Frankenstein roles.”
Must-Haves
Nice-to-Haves
5. Scope & Realism Check
Be honest about whether this role is actually one job.
6. Candidate-Facing Role Pitch
Write a 1–2 sentence pitch you’d use in outreach or an interview.
Example
“We’re hiring our first designer to own product experience end-to-end. You’ll have autonomy to define our product’s look and feel, and your work will directly impact millions of users.”
Bonus: Uncovering Unique Mission Hidden Gems
Find people who care about your problem space as much as you do.
How will you find these people?
Tip: A well-designed role is one you can pitch confidently to a candidate in 20 seconds — clear mission, meaningful scope, and tangible upside. Test it: would a great candidate lean in when they hear your pitch?