Module 04 · Building Candidate Pipelines

Outreach Templates

Candidate outreach emails that sell the opportunity, not just the job spec. Fill in your details once — every template updates instantly. Then copy, download or print the message that fits the candidate and the moment.

Your details

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Candidate first nameTheir current companyTheir background (one line)Why them specificallyYour company nameRole titleLocation / setupYour mission (one line)What you're buildingThe problem you solveStage & tractionSalary rangeEquityImpact they'll haveYour nameYour title

Outreach principles. Personalise the "why them" line every single time — it's the difference between a reply and the spam folder. Keep first messages under 150 words, always offer a specific, low-commitment next step, and never send more than two follow-ups.

First Touch: Cold outreach to a strong candidate you've specifically chosen. Personal, short, low pressure.

Subject: [Role] at [Company] — thought of you, [First name]

Hi [First name],

I'll keep this short — I know your inbox is full of these.

I came across your work on [Their background] at [Their company], and [Why them specifically] stood out. You're exactly the profile we're looking for.

Quick context: [Company] is building [What you're building] — [The problem you solve]. We're [Stage & traction], and we're hiring a [Role] to [Impact they'll have].

I'm not going to pretend this is a perfect fit from one email. But if any part of that sounds interesting, would you be open to a 20-minute call this week or next? No deck, no pitch — just an honest conversation both ways.

Worth a chat?

[Your name]
[Your title], [Company]